Original Pag products

The Pag salt

Salt is the white gold of the town of Pagbeing produced for a thousand years. The Pag salines are one of the oldest salines with the most intensive production on the Croatian coast. The traditional way of producing salt via natural evaporation was abandoned 25 years ago when the salt factory was built that today harvests over 2 million m2 and, together with its warehouses and factories, make up the largest manufacturing plant in Croatia.

Pag cheese

The Pag cheese is the best known and most respected sheep’s cheese in Croatia. It is characterised by a pleasant spicy flavour and its colouring is light to dark yellow, depending on age. It is made of sheep’s milk from the Pag sheep, which graze on rocky pastures that are rich in various types of aromatic and medicinal plants. In addition, special value is added by the traces of salt that remain on the grass following the bora – the strong north wind that on the island of Pag.

The Pag cheese is one of the most recognizable Croatian brands, both in the country and abroad. The island of Pag produces about 220 tons of cheese each year.

The Pag sheep

The Pag sheep is a native Croatian breed that belongs to the group of Mediterranean sheep. They live throughout the island of Pag, whey they are mostly bred today. Today, sheep breeding and tourism are the most important economic sectors in the area. It is generally thought that, given the available grazing lands on the island of Pag, a figure of around 30,000 sheep is probably optimal. The sheep are kept out in the open day and night throughout the year. They are fed by grazing on the poor rockeries and eating hay, corn and fodder mixtures.

The Pag lamb

Pag lamb is the second most important product of the Pag sheep. This is the most common lamb meat on the market and is created by the same sheep breeders who produce the Pag cheese.

The lambs are only fed the sheep’s natural milk, which gives the meat a special taste. The Pag lamb meat is pale pink, lean and delicate. The lamb meat is prepared in various ways, most notably using a rotisserie.

Pag Cheese and Sheep Fair

The Town of Novalja and the Sheep Breeders’ Association have launched an event called the Pag Cheese and Sheep Fair, which was assigned the task of promoting the sheep and cheese through tourism, while at the same time enhancing the development of animal husbandry in Pag using scientific approaches.

It takes place every year on the first weekend of July and includes an evaluation of the quality of the cheese and of the best collections of sheep and rams.

In addition, there are conferences on topics related to improving the quality of sheep, cheese and meat. Regular topics are related to the future of the sheep on the island, the introduction of new standards in the production of cheese, etc.


We would also like to mention something from our treasury house, and that is the local Naski dance, which is danced in colourful costumes to the music of the local bagpipes.

Souvenirs from Novalja

he “Novaljske koltre“ album is a specific souvenir – an ethnographic album featuring copyrighted photos of Novalja’s  crocheted bedspreads. A “Koltra” is a crocheted bedspread that has been manufactured in Novalja for the last hundred years by skilled women in Novalja. It is made for dowry and as a family heirloom. It is a symbol of value, skill and belonging.

Today, most of the families in Novalja own at least one koltra. They are carefully stored and kept safe, used only as bedding in special occasions and proudly hung from windows during town processions. This special object of traditional knowledge and skill was utilized to create a souvenir as well as a brand of Novalja.

The album contains ten sheets. Nine of them feature an original photo interpretation of a koltra on their front, while the back contains photos of details and a short info text about the presented koltra (dimensions), it’s current owners, their history and the women who made it. The album also features an ethnographic text with the album authors field research results as well as the Impressum, photos of a few koltra swatches and the list of project sponsors. The album is bilingual in Croatian and English, it can be mounted on a wall, or a shelf, vertically or horizontally.

Photos are the work of Damjan Denona, Darija Turina, Željko Senzel and Jana Dabo Vukomanović. Layout of the album was designed by Iva Denona Vusić of the  Denona printing office. The idea of the album was designed by its author Kristina Pavlović, ethnologist and cultural anthropologist, M.A.

The „Novaljske koltre“ album’s dimensions are 20×30 cm so it can fit in every bag or backpack as a perfect Novalja souvenir to take home. You can find your copy at the Court in the Dalmatian street, at the Stari Kaštel restaurant, City Museum, Nevia Gallery, City library and by contacting the author herself at  +385 (0)98 169 7968.

Price of the “Novaljske koltre” album is 95 kn.