The Ministry of Regional Development and European Union Funds continues the implementation of the project related to visual marking of island products with the CIP (Croatian Island Product), cro. HOP, label initiated in the beginning of 2007 to encourage island producers to produce original and quality products. The main objective is to identify and distribute quality island products which will be recognised as such both in Croatia and abroad. These products result from island tradition, research and development, innovation and invention with a quantifi able level of quality. They come from restricted island localities and are produced in small batches. The HOP (CIP) label can be given only to those products which fulfil the criteria for excellence, authenticity and tradition.
Novalja has three manufacturers and fifteen products with HOP (CIP) label.
Besides HOP products, part of Tasty products of Novalja are Boškinac wines. The fundamental mission of Boškinac winery is the conservation of the indigenous grape variety Gegić, which represents the best and most unique feature of our island. Authenticity, excellence and tradition of the Boškinac winery and its products are already known in the world of gastronomy and oenology.